My mother told me not to waste my time in selling all the gemstones out there, just sell diamonds and you will be successful is what she told me. I knew that if I concentrated on just one market, I could keep my over head lower and learn to be the number one company to just sell diamonds and nothing else.

After opening my store over ten years ago, it has gone better than I could have ever expected. I also sell diamond jewelry of all shapes and sizes along with just loose diamonds. I think that half of my business is from couples who have their wedding band settings, but have somehow lost the diamond out of it. I have a very experienced staff that sets the diamonds in and we guarantee that it will not come loose, or we will replace it for free.

My mother’s advice to just sell diamonds and mine to sell diamond jewelry has paid off. I am known as the expert in diamond settings since I do so much business in only diamonds. My customers always come back or the new ones are telling me that they heard about my store from one of their friends who have already done business with us.